No one wants to opt in even when you give away the farm?
YOURS FREE:
5 DAYS OF OPT(IN)SANITY
Give me 5 minutes a day, and I will show you why your opt-in offer misses the mark & ends up sounding as attractive as a date wanting to go to McDonald’s...
(These mistakes hide in plain sight and are often undetectable until it is too late.)
Which ones are you guilty of?
Enter your details above to get my free email course (5 emails over 5 days), which will show you why your visitors look at your opt-in and immediately think "Nah, this isn't for me".
FROM:
"I haven't even calculated my opt-in rate because it is too sad to look at"
TO:
"Lightbulb moment! So THAT's why no one was opting in!"
Enter your email address above to get 5 emails over 5 days, which will show you why your visitors look at your opt-in and immediately think "Nah, this isn't for me".
DEVELOPED & DELIVERED BY ALP TURAN
I’m Alp and I’m a lawyer-turned-marketing strategist.
My opt-in pages convert at 70% and I want to show you how to do the same:
I work with entrepreneurs who struggle with the black art of marketing and turn them into marketing mavens. In fact, one of my clients boosted her opt-in rates by 5500% by using some of the tactics you’ll learn in this 5 day email course for free.
Marketing, just like the law, is all about selling ideas.
Every time you open your mouth in court, you are trying to sell an idea to the judge. Every time you negotiate a contract, you are selling your client’s perspective to the other side. Everything you do IS selling.
Crafting an irresistible opt-in offer is therefore very similar to crafting an agreement:
It’s all about understanding what the right offer is – what will get them to say “Yes, I need this. Forget everything else, I’m signing up right now. Can I borrow your pen?”
But don’t take my word for it. Here is what people say about my opt-in offers:
PEOPLE (JUST LIKE YOU) WHO HAD A LIGHTBULB MOMENT FROM THESE INSIGHTS:
Alp’s material is OUTSTANDING. My favourite part is just the simplicity of its structure. Genius.
My main problem was that I didn’t understand what an effective opt-in offer actually is. I heard bits and pieces (often conflicting!) from different people. This is the first time I have seen an overview that makes it understandable. No more downloading opt-in secrets from other marketers...
What makes Alp’s work different? It's easy to understand and implement but I realise there's a lot of research behind this. And his emails are HILARIOUS!
*starts making notes furiously* ooh - this is GOLD, thank you! Fascinating - the geek in me is so happy right now.
THIS IS HOW OPT(IN)SANITY WILL CHANGE YOUR LIFE...
(WELL, MAYBE NOT YOUR LIFE – THIS ISN’T A CULT – BUT DEFINITELY YOUR BUSINESS)
Over the next 5 days, you will get 5 emails revealing 5 little-known mistakes that make people hide their emails and run away screaming from your opt-in page.
(These mistakes hide in plain sight and are often undetectable until it is too late.)
By this time next week, you will discover:
- 3 little-known reasons nobody wants to opt in even when you give away the farm (This is why visitors look at your opt-in and think "Nah, this isn't for me" when it is EXACTLY what they need to solve their problem)
- An unexpected warning sign that your opt-in offer will make it harder to sell your paid offer. (Even marketing pros fall into this trap if they are not specifically watching out for it.)
- The counterintuitive trick to make everything you create seem "must-have" valuable to your prospect, so that your opt-in offers never fall flat. (This is backed by 30 years of psychological research and trial science, but almost nobody online uses it.)
WHAT HAPPENS NEXT:
Once you sign up, I'll send you a welcome email mapping out every step in our journey from insanity
("Why is this not working? I want to bang my head against the wall") to opt-in sanity ("I can't believe the answer was so simple").
(It may or may not contain a surprise gift - but you didn't hear it from me ;) )
Then you will get 5 emails over the next 5 days. Each email moves you one step closer to opt-in sanity, and takes max 5 minutes to read and implement:
DAY 1
Subject line: "Genghis Khan applies 80/20 principle to opt-in offers"
DAY 2
Subject line: "Opt-in secret hidden in the world’s most misogynistic joke ‘Husband Down'"
DAY 3
Subject line: “Father O’Malley’s ‘conversion’ secret"
DAY 4
Subject line: “Husband asks for refund on marriage, blames opt-in offer"
DAY 5
Subject line: Actually… I’m not going to tell you.
(Clue: Tibetan monks. Let’s see if you can find that particular treasure on your own, Indiana Jones ) ; )
I'm committed to getting you results, so I will also be checking in with you to see how you're doing. I'll help you get over any stumbling blocks, so you can hit the ground running when the next email comes.
And before you know it... you will "get" why the prospect of signing up to your list seemed as exciting as watching paint dry. Once you understand this, it’s only a matter of time before you start getting messages that say:
FREQUENTLY ASKED QUESTIONS ABOUT OPT(IN)SANITY:
Q1) Why do the emails have such wacky subject lines?
Because I advocate combining education with entertainment.
Each email starts with a memorable story or joke, which encapsulates that day’s lesson.
This approach emblazons that marketing principle onto your memory, so that every time you encounter a similar situation in your everyday life it cements your learning.
Would you rather spend 6 hours reading yet another boring ultimate guide that ultimately dissolves in a sea of sameness in your mind? (That’s why they’re called “ultimate” guides, right?)
Q2) I get bombarded with emails and newsletters. What makes these different?
First of all, they are funny. In fact, I challenge you to keep a straight face while reading them.
Second, each email has laser focus on just ONE thing. These are bite-sized “micro lessons” designed for insanely busy people who don’t have a lot of mental bandwidth left at the end of the day.
Third, they are so wacky and memorable that you will remember them to your deathbed, even if you have the memory of an amnesiac goldfish.
Why is this important?
Because the deepest insight in the world isn’t going to help you if you can’t remember what it was.
In short, you will love the OPT(IN)SANITY series... so much so that you might experience symptoms of withdrawal if your next daily fix doesn’t arrive in your inbox on time.
(I couldn’t write an About Page to save my life, but I am freakishly good with email.)
But, again, don’t take my word for it. Here is what subscribers say about my emails:
Q3) The footer of this page says “Sponsored by FAST50". What does that mean?
The revenue from FAST50 (my mini course on opt-in offers) allows me to buy back my time from consulting, so I can keep doing fun stuff like this for you.
Each email in this series focuses on one lesson, and at the end I link to the relevant module in FAST50 where that concept is discussed in more depth.
If it is of interest to you, and you want to support me in this endeavour, you’re welcome to check it out.
If not, no harm no foul. Read the email for the lesson, and just ignore that one line at the bottom.
You see… I advocate that an opt-in offer should prime people for your product. So I walk the talk.
I also believe in honouring the social contract between us.
There is an implicit "handshake agreement" that happens whenever someone opts in to your list:
"You agree to share your wisdom, knowledge and experience with me for free, and in return, I'll agree to listen to what you have to say about your products and services."
I honour my end of the bargain by always sending you useful and immediately useable content. And: stuff that is fun to read.
I also don’t believe in badgering you to death with “buy now, buy now, buy now."
If it is genuinely relevant to the subject at hand, and I believe I can help you best by pointing it out as a resource, I will reference FAST50.
I proudly make the offer, because I stand by my course, and I know that it WILL help you IF your business is at a stage where you can benefit from it.
And if it is NOT right for you, I will not sell you FAST50 even if you ask to buy it.
Here is my philosophy:
I’m not looking for short term financial gain. I want customers and students for life. And that means I’m committed to getting you results. And THAT means I will not sell you a course you do not need or aren’t ready to use.
Just ask the customers I refunded, who bought the course when I explicitly told them they weren’t ready.
THIS FREE EMAIL COURSE GOES AWAY ON 26.04.2017
Why?
Because I'm a Gemini, I get bored easily and I've already written the next 5-day instalment in the OPT(IN)SANITY series...
If you miss these hilariously edutaining emails, you won't see them for another year.
(Besides... you won't get some of the "in-jokes" when the second series comes out next month.)
5 DAYS OF OPT(IN)SANITY
Give me 5 minutes a day, and I will show you why your opt-in offer misses the mark & ends up sounding as attractive as a date wanting to go to McDonald’s...
Enter your email address above to get 5 emails over 5 days, which will show you why your visitors look at your opt-in and immediately think "Nah, this isn't for me".