I gave myself an unusual challenge today:
You see, it’s been a boring week so far. Remarkably unremarkable. No weird incidents to turn into email fodder.
(I know, it’s only Tuesday so there is still hope. I may yet grow a Life.)
So I’m challenging myself to whip out an eccentric email… in the next 20 min… riffing on whatever I happen to be holding.
… which turns out to be -
Darn, nothing scandalous.
It’s just a bunch of grapes.
Well, you know what?
My favourite fruit is grapes.
Because with grapes, you can always get another chance.
If you have a crappy pear or a crappy peach, you’re stuck with that crappy piece of of fruit.
But if you have a crappy grape, no problem - just move on to the next.
“Grapes: The Fruit of Hope”
And so it is with emails too:
Your sales message fell flat?
No problem. Pick another benefit and message on that.
Said something stupid, insensitive or incorrect?
No problem. Clarify what you said and set the record straight tomorrow.
Can’t decide which product to create next?
No problem. Pick one, write an email around it, and direct people to a waitlist to gauge your list’s interest in the topic. If nobody signs up, move onto the next idea.
You won’t be out of months and months and months of work time (like you might be if you create the product first and mangle the launch).
You won’t be out of thousands of dollars (like you might be if you hire a professional copywriter, designer and film crew for your sales page or marketing videos).
You won’t be out of business because you screwed up.
But you can’t do any of those things if you don’t know how to write marketing emails that get read, clicked and bought from.
And THAT requires interesting hooks you can spin into emails.
Struggling to find ideas to write about that you can tie to the products you sell?
If you want to effortlessly whip out an off-the-wall marketing email every time you sit down to write…
… to be creative on demand (without entering into a staring match with the blinking cursor), and…
… to generate an endless supply of email ideas (even if you don’t have a ton of personal stories to draw from)...
Then jump on your key-board, and surf over to: