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Aug 16

Littlefinger’s big marketing secret

By Alp | List-building

Littlefinger is my second favourite character from The Game of Thrones.Admit it…You love the bugger too.He’s such a devious schemer, you can’t help but love to hate him.Just when you think he slipped and is about to get what he deserves… it turns out that he outwitted everyone.Did you notice how he out-stealthed Arya in […]

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Aug 14

Why the Cult of Value is dishonest

By Alp | List-building

This is going to be controversial.I don’t believe that you should “give value first”.At least, the way it’s popularly taught.Let me explain why.Basically, “give value first” is the idea that you have to endlessly give away content for free before you “earn” the right to ask for a sale.Jab, jab, jab – right hook.I think […]

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Aug 02

If Jon Snow were an opt-in offer (part 2)

By Alp | List-building

Time for the Big Reveal…Yesterday, we talked about a “Jon Snow” opt-in offer which looks unassuming but gets the job done.We talked about FAST50 student Leila’s opt-in offer, which brought her three clients even before the landing page went up.And I said there was ONE line on that opt-in page which made the whole thing […]

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