I was reading a site called fmylife and saw this:
“Today, I walked out of my boyfriend’s house to see my car window smashed in and my steering wheel cover stolen. I was only staying at his place because there had been a rash of vehicle break-ins in my neighbourhood. FML”
Tragicomic, isn’t it?
Reminds me of something I see in the online business space every day:
Customer buys a programme that costs an arm and a leg. Can’t get results because something in the process just doesn’t work for her. Escapes into a different course - only to find the same fatal flaw there.
It’s like they’re escaping from bad advice in one programme only to be “robbed” by the same bad advice in another one.
This is actually great news.
You can discredit the competition by pointing out that weakness and position your product as the superior alternative.
Then all those disappointed customers will flock to you as the “safe haven.”
After meticulously studying the world’s greatest positioning strategists, I have discovered several tricks to benefit from the flaws in your competitors’ products and use them to sell out your own stuff.
I then distilled those techniques into an email template you can use to position your offer as the superior alternative.
The template is called “Nike’s Secret Sauce”.
No, it’s not named after the shoe company. It harks back to Nike, the ancient Greek goddess of victory, because this email will ensure victory over the competition when the odds are stacked against you.
By the time you work your way through the prep worksheet and the template, you will not only have an email ready to go out, but you’ll also discover:
- How to use your product’s “secret sauce” to stand out in a crowded market
- How to discredit the competition (without coming across as “salty”)
- A neurological hack buyers’ brains can’t resist that will establish you as a thought-leader in your niche (even if you’re currently the “underdog”)
If you want to get your hands on “Nike’s Secret Sauce” (and a new template like this every week), put on your battle armour and march over to: