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Moderately evil dragon tears down this opt-in offer for your amusement and edu-tainment (part 4)

By Alp | List-building

Say you have a great offer… But it’s not converting… And your marketing intuition whispers it might be because your offer is too good… What is an online business owner to do? Well, one of two things: Solution #1: Try toning down your promise. Promise incremental improvement instead of total transformation…. (“Get your next interview” not “land your dream job”.) Reference smaller numbers…. (“7 […]

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