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THE worst sentence in English + a mistake that makes your business 16% less likely to grow

By Alp | List-building

​Want to know THE single most hilariously terrible first sentence in the English language? A few years ago, this was awarded the Bulwer-Lytton Prize for the dubious honour of the worst sentence in the history of fiction: “Cheryl’s mind turned like the vanes of a wind-powered turbine, chopping her sparrow-like thoughts into bloody pieces that fell onto […]

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So lazy, it’s funny

By Alp | List-building

On a scale of 1 to -1, just how bad is this opening line:If, like me, you’re trying to suppress a chuckle (because NSFW), and you have a history of uncontrollably snorting, then QUICK! Do this: Stare up at your left eyebrow. . Hmm. Maybe that doesn’t actually work. #dont Anyway… It’s January, and my spidey senses tell me you’ve […]

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What NOT to worry about in your marketing

By Alp | List-building

Worrying works – and I have proof: 90% of the things you worry about never happens. Clearly, it’s an effective preventative.  Except for this American woman I saw on TV: She met his Canadian friend at the airport. As they were driving to the city, she told him not to worry about all the American stereotypes and that […]

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Flat-earthers who will never buy from you

By Alp | List-building

Not so long ago, I did something of questionable benevolence. I meticulously researched dating disasters in an effort to dissuade my best friend from making the mistake of his life and going out with a duplicitous serpent. One of the gems I came across in my “research” was this: “Today, I had a date with a girl. The […]

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Marketers who can’t do basic math

By Alp | List-building

There are two types of funny: “Funny because it’s true” and “Funny because that almost never happens”. This tweet I saw today is a prime example of the former: “Today, I got a big math test back. Good news: I can connect abstract ideas beyond what was taught. Bad news: I can’t do simple math, such as 30/-5. I failed.” When I […]

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