Time for the Big Reveal…
Yesterday, we talked about a “Jon Snow” opt-in offer which looks unassuming but gets the job done.
We talked about FAST50 student Leila’s opt-in offer, which brought her three clients even before the landing page went up.
And I said there was ONE line on that opt-in page which made the whole thing work.
I asked you to guess which one it was.
“I think it’s this one: ‘I’m a mom too, and I understand the pain of a demanding, unsatisfying, inflexible job that keeps you from being the kind of mom you want to be.’” - Ida B.
Nope, that’s not it.
Sure, it’s the basic building block of the copy because it calls out the target buyer’s problem and shows that Leila “gets” it.
But that’s not enough.
Every opt-in page calls out a problem, but not every opt-in page can hook a buyer by the wallet.
“‘I’m Leila the Job Whisperer.’ That feels like the most brilliant thing she said!” - B Woods
Well, it’s not that either.
Sure, it makes you smile when you read it.
It’s a very clever title.
But when was the last time you bought something because you liked the seller’s job title?
“For me it’s the testimonial. As far as the link to GoT goes, both Daenerys and Jon had testimonials. Dany’s was a bit longer, but both had someone vouching for their skills.” - Jonathan B.
Yep, testimonials always pull their weight on a landing page.
But no, that wasn’t the secret ingredient this time.
You see, I gave you a challenge, but it was rigged.
I tricked you, because I want to train you to think outside the box.
The one line that made the landing page work wasn’t actually ON the landing page.
It was something from her market research.
Something her target buyers kept mentioning in passing:
“I don’t know whether I have the skills to do what is out there -- Do you think there are actual jobs where you can make money from home? Are they all scams?”
That one line “incarnates” in six different places on the landing page:
“If you’re looking for a way to earn money while you sleep, I can’t help you. If you are looking for a way to work 2 hours and get paid for 8, I can’t help you.”
“If you’re looking for legitimate work for honest pay, I can definitely help you.”
“7 skills (that you probably already have) that can earn you $20/hour (some at home) without selling or multilevel marketing” (emphasis added)
“A clear explanation of each skill so you can be sure these aren’t crap jobs… and no, not all the skills are programming skills. Some use tried-and-true technology like the telephone.”
“3 real world jobs looking to hire people for each of the 7 skills”
“In 15 minutes, you can browse the preview and say, ‘Don’t have that skill, have this one, sort-of have this one, don’t have this one, or that one, but OH! I could TOTALLY do THAT!”
In fact, it’s the unique angle running through the whole offer.
It’s the contrast that sets Leila apart from the competition. It gives her instant credibility. It pre-empts the objection before the buyer can voice it.
The marketing lesson here?
You don’t need pretty design or polished copy for a buyer-catching opt-in offer.
Instead, you just need to find the ONE angle that’s going to conquer their doubts and open up their purse strings.
Because you don’t want your beloved buyers to be on the wrong side of the (pay)Wall when the Army of the Competition comes for them...
PS: If you want your buyers and bannermen to vote you King of your Niche with their wallets, then do what Jon Snow would do. Grab your sword, hop on your horse, and gallop on over to fast50optins.com