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An open letter to consultants who don’t do their homework before they jump on a client call

By Alp | Marketing Strategy

TL;DNR: Please stop calling yourself a consultant.  A lawyer would never show up to court without doing his due diligence. A surgeon would never walk into surgery without studying your x-rays. So why do business coaches and marketing strategists spend half the call “discovering” their client’s business? This bugs me. It also reminds me of something I’ve been hearing […]

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