By Alp | Marketing Strategy
How do you sell through email when your target buyers hate being sold to? Let’s say your market is artists. They’re notorious for their mistrust of anything to do with business, marketing or sales. So if your subscribers bite off your head every time you email them about an upcoming product launch… what can you do? You certainly can’t […]
By Alp | Marketing Strategy
How would you solve this dilemma: On the one hand… You have an online school with 60,000 email subscribers, and you need to convert more of those into paying members of your continuity programme (@$40 a month or $395 a year). On the other hand… You have a problem: Your target buyers are artists. They do NOT respond well […]
By Alp | Marketing Strategy
TL;DNR: Please stop calling yourself a consultant. A lawyer would never show up to court without doing his due diligence. A surgeon would never walk into surgery without studying your x-rays. So why do business coaches and marketing strategists spend half the call “discovering” their client’s business? This bugs me. It also reminds me of something I’ve been hearing […]
By Alp | Marketing Strategy
I’m going to do something I never do, and give you a “backstage pass” to the strategy work I do for clients with 6- and (mainly) 7-figure businesses. This week we’ll use one of my clients, Brainard Carey, as our first case study. I’ll walk you through the problem he consulted me on, how I adjusted his […]