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What NOT to worry about in your marketing

By Alp | List-building

Worrying works – and I have proof: 90% of the things you worry about never happens. Clearly, it’s an effective preventative.  Except for this American woman I saw on TV: She met his Canadian friend at the airport. As they were driving to the city, she told him not to worry about all the American stereotypes and that […]

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Flat-earthers who will never buy from you

By Alp | List-building

Not so long ago, I did something of questionable benevolence. I meticulously researched dating disasters in an effort to dissuade my best friend from making the mistake of his life and going out with a duplicitous serpent. One of the gems I came across in my “research” was this: “Today, I had a date with a girl. The […]

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Marketers who can’t do basic math

By Alp | List-building

There are two types of funny: “Funny because it’s true” and “Funny because that almost never happens”. This tweet I saw today is a prime example of the former: “Today, I got a big math test back. Good news: I can connect abstract ideas beyond what was taught. Bad news: I can’t do simple math, such as 30/-5. I failed.” When I […]

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Facepalm moments in life and market research

By Alp | List-building

Question: How many facepalm moments did I have in the following conversation? First, let me give you some context: Last week, I switched internet service providers. I asked H, who works for me, to return the modems and cancel the old subscription. H: Unfortunately, we can’t cancel over the phone.  A: Who told you this? H: The postman. A: … H says, […]

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This dumb Twitter genius.

By Alp | Email Marketing

​For someone who doesn’t actually have a Twitter account, I pull off some impressive stalking on Twitter. Look what I found today: “Couldn’t get a taxi home last night, so I went in kebab shop and ordered a delivery to my address and got in with delivery driver. I’m a genius.” My hat off to you, sir. My […]

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