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How to become a business “Wolverine” and recover from any marketing mishap (without permanent damage)

By Alp | Email Marketing

While watching the last X-Men movie last night, I thought about you and your online business. And perhaps you’ll find a useful marketing lesson here: After seeing the movie for the umpteenth time, I am convinced my mother stole Wolverine’s “healing factor”. A couple of weeks ago, I was in Izmir visiting family. Short version: The floor was wet, and […]

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Down the well to email hell

By Alp | Email Marketing

Just read the most disturbing urban legend ever. I was going to write about something else today, but this story is haunting me. Or at least: haunting my keyboard, because the email is pretty much writing itself with little input from me. What makes the story so creepy is that a variation of it actually happens in most […]

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Swallowed by the subscriber storm

By Alp | List-building

While getting flooded by the summer storm on Tuesday, I thought about you and your email lists. And perhaps you’ll find a useful marketing lesson here: Istanbul was recently swept away by the third mega-storm this summer. Wind speeds reached up to 75kph… Torrential downpours choked the city’s major transport arteries… I was answering emails when the downpour […]

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Behold the dangers of picking up discarded emails off the street and serving them to your list

By Alp | Email Marketing

I witnessed something I was not supposed to see last night. My balcony looks onto the kitchen entrance of the best steakhouse in Istanbul. And they certainly are a media darling. You can’t pick up a newspaper without stumbling on yet another gushing review. The meat is great, the ambience authentic, the service impressive… blah blah blah. It’s like this […]

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Sanitizing maggot infested email lists

By Alp | Email Marketing

This is a public service announcement: Today’s marketing tip is gruesomely graphic. Viewer discretion is advised… and if you’re easily grossed out, then, well, you’ve been warned. Still here? OK, then here’s the story: Somewhere in Istanbul – oh, I don’t know, maybe within walking distance of my homequarters – is a flat. According to unverified (but accurate) rumours, this flat […]

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