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How to know when you’ve had a marketing breakthrough

By Alp | List-building

Ever had “entrepreneur’s déjà vu”? You create something ingenious. You step back to look at the finished product. And you get this sense of déjà vu. It’s almost like you’re experiencing that moment of first completion… for the second time. Pay attention to that feeling, because you’ve just had a marketing breakthrough. And you probably don’t realise it yet. For […]

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How to become a business “Wolverine” and recover from any marketing mishap (without permanent damage)

By Alp | Email Marketing

While watching the last X-Men movie last night, I thought about you and your online business. And perhaps you’ll find a useful marketing lesson here: After seeing the movie for the umpteenth time, I am convinced my mother stole Wolverine’s “healing factor”. A couple of weeks ago, I was in Izmir visiting family. Short version: The floor was wet, and […]

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Down the well to email hell

By Alp | Email Marketing

Just read the most disturbing urban legend ever. I was going to write about something else today, but this story is haunting me. Or at least: haunting my keyboard, because the email is pretty much writing itself with little input from me. What makes the story so creepy is that a variation of it actually happens in most […]

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Swallowed by the subscriber storm

By Alp | List-building

While getting flooded by the summer storm on Tuesday, I thought about you and your email lists. And perhaps you’ll find a useful marketing lesson here: Istanbul was recently swept away by the third mega-storm this summer. Wind speeds reached up to 75kph… Torrential downpours choked the city’s major transport arteries… I was answering emails when the downpour […]

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Behold the dangers of picking up discarded emails off the street and serving them to your list

By Alp | Email Marketing

I witnessed something I was not supposed to see last night. My balcony looks onto the kitchen entrance of the best steakhouse in Istanbul. And they certainly are a media darling. You can’t pick up a newspaper without stumbling on yet another gushing review. The meat is great, the ambience authentic, the service impressive… blah blah blah. It’s like this […]

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Sanitizing maggot infested email lists

By Alp | Email Marketing

This is a public service announcement: Today’s marketing tip is gruesomely graphic. Viewer discretion is advised… and if you’re easily grossed out, then, well, you’ve been warned. Still here? OK, then here’s the story: Somewhere in Istanbul – oh, I don’t know, maybe within walking distance of my homequarters – is a flat. According to unverified (but accurate) rumours, this flat […]

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