Alp, Author at Trial and Eureka - Page 5 of 10

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SubsCRIERS hiding in the corner

By Alp | List-building

​I love children. Maybe not enough to make one of my own. But I definitely like being the “fun uncle.” On Friday, my best friend’s three year old daughter wanted to play “Hide and Seek”. Except, I don’t think she quite gets the concept. Every time I went to go look for her and took too long, she would […]

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Why I don’t A/B test my ads

By Alp | List-building

Let’s wake you up this gray Monday morning with a bit of controversy. As obsessive as I am at testing, no I don’t actually A/B test my ads rigorously. Why? I’ll tell you in a bit. But first, something amusing I saw on a forum: “Today, I woke up to 7 texts about the data overage charges that were accrued […]

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Cautionary tale for online course creators

By Alp | Email Marketing

​I was reading a site called fmylife and saw this: “Today, I walked out of my boyfriend’s house to see my car window smashed in and my steering wheel cover stolen. I was only staying at his place because there had been a rash of vehicle break-ins in my neighbourhood. FML” Tragicomic, isn’t it? Reminds me of something […]

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