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SubsCRIERS hiding in the corner

By Alp | List-building

​I love children. Maybe not enough to make one of my own. But I definitely like being the “fun uncle.” On Friday, my best friend’s three year old daughter wanted to play “Hide and Seek”. Except, I don’t think she quite gets the concept. Every time I went to go look for her and took too long, she would […]

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Why I don’t A/B test my ads

By Alp | List-building

Let’s wake you up this gray Monday morning with a bit of controversy. As obsessive as I am at testing, no I don’t actually A/B test my ads rigorously. Why? I’ll tell you in a bit. But first, something amusing I saw on a forum: “Today, I woke up to 7 texts about the data overage charges that were accrued […]

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Cautionary tale for online course creators

By Alp | Email Marketing

​I was reading a site called fmylife and saw this: “Today, I walked out of my boyfriend’s house to see my car window smashed in and my steering wheel cover stolen. I was only staying at his place because there had been a rash of vehicle break-ins in my neighbourhood. FML” Tragicomic, isn’t it? Reminds me of something […]

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How to know when you’ve had a marketing breakthrough

By Alp | List-building

Ever had “entrepreneur’s déjà vu”? You create something ingenious. You step back to look at the finished product. And you get this sense of déjà vu. It’s almost like you’re experiencing that moment of first completion… for the second time. Pay attention to that feeling, because you’ve just had a marketing breakthrough. And you probably don’t realise it yet. For […]

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