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Cautionary tale for online course creators

By Alp | Email Marketing

​I was reading a site called fmylife and saw this: “Today, I walked out of my boyfriend’s house to see my car window smashed in and my steering wheel cover stolen. I was only staying at his place because there had been a rash of vehicle break-ins in my neighbourhood. FML” Tragicomic, isn’t it? Reminds me of something […]

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How to become a business “Wolverine” and recover from any marketing mishap (without permanent damage)

By Alp | Email Marketing

While watching the last X-Men movie last night, I thought about you and your online business. And perhaps you’ll find a useful marketing lesson here: After seeing the movie for the umpteenth time, I am convinced my mother stole Wolverine’s “healing factor”. A couple of weeks ago, I was in Izmir visiting family. Short version: The floor was wet, and […]

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Down the well to email hell

By Alp | Email Marketing

Just read the most disturbing urban legend ever. I was going to write about something else today, but this story is haunting me. Or at least: haunting my keyboard, because the email is pretty much writing itself with little input from me. What makes the story so creepy is that a variation of it actually happens in most […]

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Behold the dangers of picking up discarded emails off the street and serving them to your list

By Alp | Email Marketing

I witnessed something I was not supposed to see last night. My balcony looks onto the kitchen entrance of the best steakhouse in Istanbul. And they certainly are a media darling. You can’t pick up a newspaper without stumbling on yet another gushing review. The meat is great, the ambience authentic, the service impressive… blah blah blah. It’s like this […]

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Sanitizing maggot infested email lists

By Alp | Email Marketing

This is a public service announcement: Today’s marketing tip is gruesomely graphic. Viewer discretion is advised… and if you’re easily grossed out, then, well, you’ve been warned. Still here? OK, then here’s the story: Somewhere in Istanbul – oh, I don’t know, maybe within walking distance of my homequarters – is a flat. According to unverified (but accurate) rumours, this flat […]

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The world’s most loving hate mail?

By Alp | Email Marketing

The aforementioned oxymoron crashed into my inbox at 19:32 local time on 21.08.2017 and left a heart-shaped impact crater in its wake: ===== “I think it’s time to make this official. I hate you. My air conditioner burst into fire today. So, I had to buy a new one. And I have been having a similar run most […]

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