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Inbox conquered by aliens

By Alp | Email Marketing

I would have made a great First Contact Specialist. The Star Trek Federation should beam one of their better looking members back in time to recruit me. Even on Earth, I discover new species of human and make first contact. Just you imagine what I could do among the stars… For example, my most recent discovery is the Homo […]

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How to spin a story into a sales email

By Alp | Email Marketing

You’ve read one of those emails before, right? There’s a story… but it doesn’t really make you crave the product.  You’re left wondering, “How does this relate to what you’re selling again?” Or they tell you a pretty good story…  But the way they then transition from the storytelling to the selling seems awkward and forced. Or the […]

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Take baby steps with email marketing, and finally pay back all the online courses you bought

By Alp | Email Marketing

Most people think babies are cute, and children mildly demonic. Personally, I don’t mind small children. They can be bribed It’s the babies I distrust. The most powerful weapon in their arsenal? They look so small, and squishy, and… innocent. So you underestimate them. For example, I have a “friend” who deeply underestimated his baby nephew’s climbing skills. He returned from […]

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Do less than your competitors to beat them

By Alp | Email Marketing

​I am obsessed with unconventional businesses. Recently, that obsession has been focused on Basecamp. Specifically, I’m consumed by how it became the market leader in project management software by constantly doing less than their competitors. It pays to study the outlier, and understand WHY they can outperform the rest of the pack with such a large margin. For example, how did […]

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