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How to know when you’ve had a marketing breakthrough

By Alp | List-building

Ever had “entrepreneur’s déjà vu”? You create something ingenious. You step back to look at the finished product. And you get this sense of déjà vu. It’s almost like you’re experiencing that moment of first completion… for the second time. Pay attention to that feeling, because you’ve just had a marketing breakthrough. And you probably don’t realise it yet. For […]

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Swallowed by the subscriber storm

By Alp | List-building

While getting flooded by the summer storm on Tuesday, I thought about you and your email lists. And perhaps you’ll find a useful marketing lesson here: Istanbul was recently swept away by the third mega-storm this summer. Wind speeds reached up to 75kph… Torrential downpours choked the city’s major transport arteries… I was answering emails when the downpour […]

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Sanitizing maggot infested email lists

By Alp | Email Marketing

This is a public service announcement: Today’s marketing tip is gruesomely graphic. Viewer discretion is advised… and if you’re easily grossed out, then, well, you’ve been warned. Still here? OK, then here’s the story: Somewhere in Istanbul – oh, I don’t know, maybe within walking distance of my homequarters – is a flat. According to unverified (but accurate) rumours, this flat […]

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