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Take baby steps with email marketing, and finally pay back all the online courses you bought

By Alp | Email Marketing

Most people think babies are cute, and children mildly demonic. Personally, I don’t mind small children. They can be bribed It’s the babies I distrust. The most powerful weapon in their arsenal? They look so small, and squishy, and… innocent. So you underestimate them. For example, I have a “friend” who deeply underestimated his baby nephew’s climbing skills. He returned from […]

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Do less than your competitors to beat them

By Alp | Email Marketing

​I am obsessed with unconventional businesses. Recently, that obsession has been focused on Basecamp. Specifically, I’m consumed by how it became the market leader in project management software by constantly doing less than their competitors. It pays to study the outlier, and understand WHY they can outperform the rest of the pack with such a large margin. For example, how did […]

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Why you DON’T need to have an interesting life to write interesting emails people love to buy from

By Alp | Email Marketing

There is this pernicious myth in online business that you need to live somewhere exotic (and do “bucket list” things) to write interesting emails. Emails that don’t get deleted because they look like everyone else’s… Emails that get read and bought from… Even professional copywriters seem to believe this lie. For example, one of the students in my Email […]

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3 curable marketing maladies

By Alp | Email Marketing

I recently got roped into a discussion about selling in the “PS”. Specifically, whether you should put the call-to-action and sales page link in the “PS” because it sounds less sleazy. Here is my unfiltered take on it: To my mind, it makes very little sense to do this. When you go to the hospital and you are in […]

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